What would you do if you won a 3-million-shilling car? Well, this is one question Elizaphan Murage Wanjohi can answer comfortably. The 29-year-old Information Technology consultant was the proud winner of the grand prize of a brand new 3.5 million Subaru Impreza in the “Win A Ride 2” consumer promotion that ended the twelve-week consumer promotion, in which 32,598 consumers won daily, weekly and monthly prizes.
Speaking during the Subaru Impreza handover event at Subaru Kenya Headquarters, Kenya Breweries Limited Head of Spirits Annjoy Muhoro declared that the “Win A Ride 2” illustrated the company’s long-standing commitment to ensure that they were an integral part of every consumer celebration.
“We not only strive to avail quality drinks, but also appreciate and recognize our consumers through such platforms,” She said.
She observed that throughout the three-month campaign, Kenya Breweries Limited received valuable feedback from interactions with consumers. The insight will be instrumental in ensuring that KBL continues to innovate and serve consumers quality drinks.
“We had gone to our local bar with my friends to watch one of the football matches and we ordered for a bottle of Smirnoff. Luckily, I had seen the campaign’s advert on Television; I scratched the bottle, sent the code and forgot about it. I was surprised when I received a call from KBL, informing me that I had won the grand prize of a Subaru Impreza,” said Wanjohi as he took the car keys.
Wanjohi, who had never imagined that he could own a brand-new car at his young age immediately called his friends and family after receiving the good news. He intends to keep the car for his personal use.
Over 680,000 people participated in the second edition of Win A Ride promotion, compared to 168,599 in the first edition of the promotion in 2016, affirming the brand’s crucial role to engage its customers.