Walk into any of the LG showrooms and you immediately feel the difference in the experience that makes this establishment stand out from your typical electronics outlet. There is no doubt that the products LG offers have earned the trust of their customers.
However, the consumer-oriented way that LG treats its customers forges rare and strong emotional connections that many have found meaningful.
LG further expands the experience through use of accessible social media to reach out to the consumers and they have developed products that are user friendly.
Moses Marji, the General Manager Marketing at LG believes that LG sees their customers as invited guests to a party, and they are the hosts. It is a key part of their job to make every important aspect of the customer experience a little bit better.
“Intuitive technology powered by Artificial Intelligence, combined with innovative design, have made many products and services more predictable and efficient. This has been made possible by the fact that with social media, it’s easy to map out and study consumer behavior and patterns and see how best to leverage on that and plug into their needs and wants,” says Mr Marji.
Customer service convenience is a critical factor in determining how customers make decisions about what to buy, what services to use, where to go and with whom to engage. Technology has made this easy and yet very difficult at the same time
LG’s OLED TV is one product that has tapped into the quintessence of convenience and adaptability of a consumer, making the life of the user easier, cost effective and predictable.
The OLED TV with AI ThinQ can brighten, dim or power off completely, achieving perfect black and displaying a level of picture detail impossible with any other television technology.
If the customer is always right, as the old adage goes, then quality in a service or product is not only what you put into it, but also what the client or customer gets out of it.