For years on end, keynote speeches and presentations have been the hallmarks of media conferences – something that often times makes them predictable and somewhat boring, with important messaging getting lost in the drudgery.
But with STREAM, WPP-Scangroup is bringing something different to Nairobi on September 27th. STREAM is dubbed as an ‘unconference for unconventional thinkers’ and has the world over managed to bring together hundreds of brands in the creative and technology space.
One of the things that sets STREAM apart is that the program/agenda of the day will be determined and ran by the attendees. It is set to have 16 discussions in topics ranging from IoT, e-commerce, influencer impact on marketing, and even personal styling and grooming. Attendees will get a chance to choose which discussion to attend, all of which have been designed to allow the delegates to share expertise, and test new, or provocative ideas in an intimate setting.
As the leading advertising and communications agency, WPP-Scangroup is poised to bring something new to the table for the market leaders, challenging them think differently through provocative debate and intimate experiences and exhibitions.
The event is not just about discussions, but exhibitors are invited to showcase the latest technology solutions in the market that aims to solve problems from a uniquely African perspective.
The invitation only event will be the inaugural Kenyan edition of STREAM and will bring together leaders and brand creators from different and competing brands from the East African region.
Commenting on the event, WPP-Scangroup Chief Executive Officer, Bharat Thakrar said they hope to acquire a new network of friends and allies, and most importantly, new ideas on creativity, business and life. “The aim is to be as provocative as possible, and to arm our clients and partners with the very best access and insights to inform the development of all our businesses across the region,” said Mr. Thakrar.
STREAM was founded in 2007 and has grown from an annual event to an international programme with events previously held in India, Indonesia, Brazil, South Africa and regional events in Europe and the USA.
Previous STREAM events have been described as great place to network with partners and learn more about the latest issues facing the digital media world and continue to bring together the best, interactive, curious and most insightful minds of the industry. The event is also a great learning experience and will be sure to live up to its reputation of pushing the boundaries of engagement.
The question you should be asking yourself is, are you on the coveted guest list?
