Blue Band which has been a well known and trusted brand in the Kenyan market for over 65 years has recently introduced 3 new products into the Kenyan market. The introduction of the new products – Blue Band cold pressed Canola Oil, Blue Band mayonnaise and Blue Band Peanut Butter means more variety for customer tastes and changing needs. The products will be available in leading retails stores various sizes to cater for different markets. Blue Band Peanut Butter 800g will sell at at Ksh 650, 400g at Ksh 350, 200g at Ksh 180 RRP (Recommended Retail Price); Blue Band Real Mayonnaise 532ml will sell at Ksh 500 and Blue Band Cold Pressed Canola oil 1 litre will go for Ksh 380.
Blue Band Peanut Butter is a plant-based and highly nutritious peanut butter made from 199% natural peanuts. It also has Omega 6 and is free from preservatives, colorants and other additives. Blue Band Mayonnaise is a condiment made with natural ingredients and is also a rich source of Omega 3 & 6. Blue Band Cold Pressed Canola oil, is an edible oil made from 100% canola seeds making it a rich source of Omega 3, 6 & 9, vitamin E and fortified with vitamin A.
At the same time, Upfield which is the number one producer of plant based spreads globally officially announced its ownership of the Blue Band brand.
Grown at the foothills of Mt Kenya, it is obtained by cold pressing rapeseed to get the oil out without any chemical or heat treatment. Possibly one of the healthiest and most versatile oils you will come across, it is cholesterol free, non-GMO and suitable for vegetarians.
Upfield currently purchases over 2000 tonnes of rape seed for its Blue Band Cold Press Canola oil from 3,400 Upfield accredited small scale farmers in Mt Kenya Region. This number is expected to increase to over 7000 farmers in the coming years as demand for Canola oil drives increased production.
As part of the innovation development process, Upfield has heavily invested in sourcing some of its raw materials locally. For instance, Canola oil is 100% locally sustainably sourced from the slopes on Mt Kenya under a partnership with Agventure. This is a clear indication of Upfield’s long-term commitment to the development of the Kenyan agricultural value chain and the growth of the country’s economy.
The company has also put in place a rigorous training and testing process to ensure that all the products adhere to the highest quality standards, making them good for their consumers.
Of all the markets where Upfield operates, Kenya is the first country to expand Blue Band into new categories. All the new innovations are expected to roll out across Africa, Middle East & Asia as well as other global markets like South America in the coming months.