Ogilvy Africa has named Keenan Mulvaney as Group Creative Director.
In his new role based in Nairobi, Keenan will have creative oversight for a sizeable portfolio of brands covering markets in East Africa including Kenya, Rwanda, Tanzania and Uganda.
He brings a wealth of experience across Africa, having created and executed campaigns for some of the region’s leading consumer-goods, automobile and financial services brands. For over five years, since 2014, Keenan worked as a senior writer at King James in South Africa, where he was involved in developing creative strategies and digital experiences for brands such as Sanlam, Santam, Burger King, Netflix and Pick ‘n Pay.
Keenan started his career at NATIVE (now VMLY&R) in Cape Town where he had the opportunity to create new kinds of communications and experiences for Old Mutual, ABSOLUT, Jameson Irish Whiskey and Isuzu, as the South African creative industry began picking up momentum on its journey into the digital age. He’s also done a short stint with Squad Digital, that helped familiarize him with some of the East African markets. In his new role at Ogilvy Africa, Keenan reports to Executive Creative Director, Yash Deb.
With well over a decade of experience, Keenan is a highly accomplished creative having won at several international shows including One Show, New York Festival, SXSW, D&AD, The Loerie Awards, The IAB Bookmark Awards and the DMAs.