BIC has launched the new BIC® Miss Soleil, a triple blade razor, offering a closer and smoother shave. The razor is the first of its Female Shaver range, which is expected to expand BIC’s reach in the market. The launch comes as hair removal practice transforms from an optional beauty activity to a necessary hygiene.
“We understand that there is need for more female razors in the Kenyan market, as the female razor category is still not well established in Kenya. BIC has always worked to provide consumers with the best shaving solutions, bringing to market a complete range of razors offering technological innovations at a fair price.”
Lengema Paloma – Marketing Manager – BIC East Africa.
BIC is targeting teenagers and young women looking for a convenient and affordable hair removal solution with a smooth finish. As part of the launch, BIC is partnering with female influencers to raise awareness about the razor in the Kenyan market.
The razor includes a lubricating strip enriched with Vitamin E for seamless glide and a smooth shave, and a fixed head and three high-quality stainless-steel blades for a close and smooth shave. BIC distributes products in more than 160 countries, creating essential, iconic, sustainable products made simply and creatively. The shaver retails at KSH.200 and is available in all leading outlets.