Golden Africa Kenya Limited, manufacturers of fast-moving consumer goods, has today launched East Africa’s first antibacterial multi-purpose washing bar – Super Saba+ – which offers 99.9% protection against germs meeting a consumer need and desire.
“SuperSaba+ is coming to fill a market need of Kenyans who are seeking a unique washing bar that can keep them protected against germs and meet different types of cleaning needs. With the COVID-19 outbreak, families have to make purchase decisions on hygiene, personal and homecare care products and that is why we have introduced SuperSaba+ which can be used for bathing, laundry, dishwashing among other usage making the routine simpler”
“The COVID-19 pandemic has brought many challenges including the need to meet the huge and much-needed demand for hygiene products. We are proud to be part of the efforts of increasing awareness on hygiene and cleanliness through our products,”
Golden Africa Kenya Limited Chairman Mr. Fathi Saeed
Working together with leading research and development experts from Europe, Golden Africa Kenya Limited has formulated SuperSaba+ to offer 99.9% germ protection in a washing bar which makes it Kenya’s First Antibacterial Washing Bar.
Mr. Saeed added that the company has invested significantly in product development and manufacturing to produce and distribute Super Saba+ as it plays its role to support the fight against COVID-19.
“As a government, we have set up numerous development projects in the manufacturing sector that seeks to raise the share of manufacturing in the gross domestic product (GDP) from the current 10% to 15% by 2022. It is for this reason that as a government we are encouraged by companies such as Golden Africa Kenya Limited who continue to invest in our manufacturing industry”, said Amb. Kirimi Kaberia, Principal Secretary, – Ministry of Industrialization, Trade and Enterprise Development.
SuperSaba+ is being launched in 1kg and 250g Stock Keeping Units. Its currently available in 3 variants – Original Cream, Herbal and All-Round Protection.
