BeautyClick has announced its exclusive distribution partnership with Italian cosmetic brand NOUBA, with the aim of further establishing the brand and its fundamental approach to beauty to the Kenya and the East Africa region.
Speaking during the announcement, BeautyClick CEO, Queenta Ndanu said: “For the contemporary woman, makeup highlights her beauty and femininity. The use of lipstick has come a long way in becoming a fundamental part of a woman’s dressing. As such we are happy to deepen our relationship with Nouba to offer our customers high quality and innovative beauty products to match their different looks.”
Nouba is a historical Italian makeup brand with presence in more than 40 countries all over the world. The brand offers a full range of makeup products including the well-known Millebaci lipsticks and Noubamat foundations, that meet the modern woman’s expectations and needs. With the exclusive partnership, BeautyClick will introduce Nouba’s full range of products not yet available in the market, and in partnership with Nouba develop new products that specifically cater for the East African consumer.
The exclusive agreement will make BeautyClick the sole distributor of the Nouba brand in the East African region, further establishing BeautyClick as the main beauty destination for genuine and original products from local and international brands.
Speaking on behalf of Nouba By Matisse S.R.L., Roberto Petrucci, CEO said: “We are extremely excited to deepen our relationship with a platform as coveted as BeautyClick. This exclusive partnership signifies a major steppingstone for us as a successful Italian brand in bringing to our Kenyan and East African consumers innovative makeup products.”
“Additionally, this partnership signals our brand’s commitment to the Kenyan and East African consumer by offering consumers products that caters for them and will go a long way in transforming their daily beauty routines.”
Since inception, BeautyClick has transformed the entire hair and beauty industry having been the first exclusively online beauty marketplace in Kenya. The company has so far enlisted more than 25 local and international beauty brands and in the process offering direct and indirect employment to approximately 20 Kenyans.
