SimpliFine, a Kenyan integrated food producer offering locally sourced and manufactured food products across East Africa, completed the acquisition of Ennsvalley Bakery. SimpliFine will launch in the market with a range of 21 baked products arriving on shelves that include bread, buns, muffins and cakes. In addition, SimpliFine will take over the production of baked goods at Chandarana Foodplus supermarkets.
The refreshed range of products will feature both SimpliFine and Ennsvalley brands to serve the needs of the market.
“Ennsvalley is a respected Kenyan brand; SimpliFine will honor its heritage by continuing to deliver quality and value to customers. We look forward to leveraging Ennsvalley’s history as we launch exciting new SimpliFine baked products for the discerning Kenyan customer.
Steven Carlyon, the SimpliFine president for Kenya.
The announcement follows the recent acquisition of Alpha Fine Foods by SimpliFine’s parent company, BlackIvy, as well as the acquisition of French fries and potato production company based in Naivasha, making Ennsvalley their third acquisition in the last seven months. SimpliFine offers a one-stop-shop for customers seeking a range of vegetable, meat and bakery products. The acquisition of Ennsvalley reaffirms SimpliFine’s commitment to provide quality, locally sourced, fine foods across the region while creating jobs and strengthening the economy. The rapidly growing food producer is using advanced supply chain management and operational expertise to ensure high-quality and cost-conscious food is locally sourced, manufactured, and delivered to customers efficiently and safely.
“SimpliFine is committed to making good food using local ingredients. We are passionate about growing communities by delivering nutritious, quality foods at accessible prices. We are excited to launch our bakery division and look forward to introducing a range of new products over the coming months.”