People’s lifestyles are changing rapidly and things that used to look like a big deal in a lot of homes are now mainstream. Take the television for example. Growing up, there were only a few TVs in the estates and a lot of kids used to rely on the good neighborliness of the TV owners to let them in to enjoy a little TV time. Not any more. Currently, due to digital revolution, there is a TV in just about every home, restaurant, and entertainment establishments. A TV is now not just a device that relays images and film, but a whole multi-media experience. With the pandemic forcing people to spend more time indoors, having a good TV experience is a plus.
The increase in TV demand over time has brought with it rapidly changing technologies as manufacturers respond to customer needs to make the TV experience better and more enjoyable. This is certainly laudable. The slight problem that may arise from this is that there is so much tech language when it comes to not only TVs but also consumer electronics as a whole. What this means is that lay people, who are the biggest majority of consumers, are left to grapple with having to use equipment that they do not understand.
I can see exactly how this is playing out because I’ve seen people who cannot go to buy a television without their male friends or relatives in tow. People who will make sense of terms like 4K, 8K, OLED, LED, QLED, Nanocell, and so many other terms that are not easy to grasp unless a client has someone to guide them. Shop attendants do offer some help but there is always need for more education before someone invests a tidy amount in electronics.
LG has noticed this gap and come up with a campaign aimed at educating consumers on the fast changes in television technology. The company will set up consumer outreach activities where people can get accurate information from experts. I think this is really a brilliant move because it will help consumers to make informed choices when purchasing TVs, and people will have no problem trusting information from LG since the company is known to make some of the best TVs around.
The LG campaign which is aptly named ‘How to choose your TV’ will run for two months and apart from demystifying features and technology, it will also educate people on how to spot counterfeits. Counterfeights have been a menace in society for years now and as much as no amount is too big or small to be scammed of, a bit ticket item like a TV is bound to hurt more. Majority of the counterfeited products are the popular brands hence the move by companies like LG to educate consumers on ways on how to avoid falling prey to unscrupulous vendors.
This campaign by LG is laudable. Consumers will now be better placed to choose products that best suite their lifestyles, and they will be able to purchase genuine ones while at it.