Rémy Martin announces their continued collaboration with award-winning Kenyan rapper and poet, King Kaka. This year’s partnership reflects on the spirit of music and cognac; alongside the launch of King Kaka’s latest EP Happy Hour, officially dropping this month. Earlier this year Rémy Martin unveiled a collaborative global campaign with multi-Grammy award-winning musical artist, Usher to celebrate the blending of two cultures of timeless excellence: Music and Cognac. “Team Up For Excellence – The Film” highlights the cultural connection between Cognac and music since 1917.
Throughout the process of creating his new EP ‘Happy Hour’ King Kaka was motivated by the desire to produce something meaningful and purposeful – music that would lift the spirit and bring happiness in the current Covid19 environment. King Kaka last released an album in 2018. Since then, he has evolved as an artist, poet, and businessman, in part he credits this growth to the journey with Rémy Martin – experiencing new cultures, developing an appreciation for artistry and craft differently as well as reflecting on his own personal objectives.
King Kaka has been a part of the Rémy Martin family since his first campaign One Life/Live Them in 2018 sharing his personal story of being driven to triumph through his many diverse skills. In 2020 he appeared in Team Up For Excellence – a celebration of those behind his success. For almost 300 years, the story of Rémy Martin has been one of family, partners and collective success. Teamwork has always been at the heart of the brand, passing the spirit of collaboration on to younger generations. The desire to team up with others in a quest for excellence has been a part of the Rémy Martin ethos since 1724, with the constant dedication to creating premium Cognac. To continually go further and aspire to achieve more is a reflection of the Centaur, Rémy Martin’s brand figurehead for 150 years.
On his ‘Happy Hour’ EP King Kaka has collaborated with Kenyan musicians such as Rich Mavoko, Kristoff and musical group Wakadinali. In selecting who to feature he notes ‘every element and person is selected for their sole talents. When you put passionate people together the outcome is meaningful and admirable just like a fine cognac’.
“My connection with Rémy Martin has always been about drawing inspiration from each other for collective success. When two visionaries come together, something special and artistic gets created. Together we want to pass our passion for achievement to a younger generation, so that they can embrace the spirit of excellence no matter what the circumstances.”
King Kaka
Aside from his EP King Kaka continues to focus on his Sanitary Bank for girls campaign as well as planning to roll out an Eastlando Youth Soccer League.
Rémy Martin will be celebrating this message with King Kaka throughout his campaign as he shares listening sessions with fans and personalities of note.