Google announced today its first investment from the Africa Investment Fund which was launched by Sundar Pichai, CEO of Google and Alphabet, at Google for Africa in October. This first investment is in SafeBoda, a venture-backed company with investors that include GoVentures (GoJek), Allianz X, Unbound, Beenext and Justin Kan, and will help drive SafeBoda’s growth in Uganda and Nigeria, scaling its transportation-led app to offer new payment and financial services solutions for its expanding set of customers: passengers, drivers and merchants.
SafeBoda app was launched in 2017 to connect passengers to their community of safer and trusted drivers and since then SafeBoda has grown to serve over 1 million customers, expanding its transportation-led super app offering rides, parcel delivery, food and shop, payments, savings and other financial services.
The Africa Investment Fund is part of a broader plan to invest $1 billion over 5 years to support digital transformation in Africa. Through this fund, Google will invest $50M in startups and provide them with access to Google’s employees, network, and technologies to help them build impactful products for their communities.
Currently, Africa is home to 700,000 developers and venture capital funding for startups has decreased in 2020 compared to 2019, with a record $4 billion in equity funding raised in 2021, according to Partech Ventures Africa. Digital startups in Africa are driving innovation in fast-growing sectors, including fintech, healthtech, media and entertainment, e-commerce, e-mobility, and e-logistics, contributing to Africa’s growing Internet gross domestic product (iGDP) — defined as the Internet’s contribution to the GDP.
