Today, on its 177th birthday on the African continent, Old Mutual in Kenya celebrates its rebrand from UAP Old Mutual Group to Old Mutual.
The rebrand signifies the company’s confidence in its future in Kenya as well as its readiness to unlock more opportunities and more value for its customers, communities and other stakeholders.
Old Mutual has been operating in Kenya for more than 100 years. In 2014 it took the bold step of acquiring a controlling stake in Faulu Microfinance Bank, followed a year later by a controlling stake in UAP Holdings PLC (formerly UAP Holdings Limited), unifying the companies as UAP Old Mutual Group.
Commenting on the rebrand, Old Mutual Kenya CEO, Arthur Oginga said, “As one integrated brand across East Africa, Old Mutual will be well positioned to build its long-term savings, protection, investment and lending businesses. East Africa is growing as a regional investment and business hub, with this growth comes new opportunities for Alternative Investments, innovation and expansion and as Old Mutual Kenya we are ready to partner with Kenyan customers, communities and stakeholders to ensure we harness this potential.”
The rebrand is set to take place in phases in East Africa, with phase one already having kicked off in Rwanda. The Kenyan rebrand will be followed by rebrands in Uganda, South Sudan and Tanzania which are expected to be completed in 2023.
“In 2015 when the UAP Old Mutual Group came into being, the focus was on integrating and leveraging strengths, talents and opportunities of all three businesses. The aim was to responsibly build one of the most valuable businesses on the African continent.”
CEO of Old Mutual Limited Iain Williamson
“Old Mutual is committed to growing and protecting the prosperity of our customers and communities on the African continent. This includes harnessing our Pan African footprint to provide pooled cover for multinationals, product innovation and leveraging integrated financial services to realise economic growth in East Africa and financial prosperity for Kenyans.”
“Coinciding with this exciting rebrand in Nairobi, the Kenyan Old Mutual Investment Group team are in Cape Town, hosting a game-changer investment conference. This bears clear testimony to the type of opportunities we will be able to unlock with our new on-brand strategy,” concludes Williamson.