LG Electronics (LG) presented an exciting, new color option for its groundbreaking refrigerator with MoodUP™ to offer personalized customer experiences at CES 2023.
The 4-Door French-Door model fridge comes embedded with more than 190,000 possible color combinations at users’ disposal giving them an opportunity to mix and match until their hearts are content.
Speaking while making the announcement, LG Electronics Home Appliance & Air Solution Company president Lyu Jae-cheol said, “Now with Pantone Color of the Year 2023, Viva Magenta, the refrigerator with MoodUP epitomizes the convenience and customizability of LG’s innovative ThinQ UP appliances. Moving forward, we will continue to develop advanced lifestyle solutions offering differentiated customer experiences and unprecedented upgradability.”
Coming to LG’s color-changing fridge in collaboration with the world-renowned Pantone Color Institute, Viva Magenta – the Pantone Color of the Year 2023 – is a brave and fearless crimson red that injects excitement and drama into home interiors, energizing any environment with its dynamic vibrancy.
Besides, the refrigerator with MoodUP™, unveiled at IFA 2022 in Berlin boasts a diverse range of rich, dynamic colors to choose from; providing a convenient way for users to enliven their kitchen whenever they feel the need to change or refresh the mood. With the arrival of Viva Magenta, a stylish addition brought about by LG’s close partnership with the Pantone Color Institute, the upper door panel of the fridge now offers a total of 23 chic color options.
MoodUP users can easily select and apply Viva Magenta – and any of the other available colors – by using the intuitive LG ThinQ™ app. Implementing LED color-changeable door panels, LG’s innovative kitchen solution gives users the ability to customize the look of their fridge without the cost and hassle of having to physically replace any of its exterior elements.
For a more traditional look in the kitchen, users can turn off the MoodUP refrigerator’s LED door panels at any time and enjoy the charming color combination of Lux Gray and Lux White. Timeless and understated, this clean, cool combo harmonizes well with any décor and evokes the natural, subtle contrast of different colored stones.
