EssenceMediacom – GroupM’s newest and largest agency – globally launches formally today with an ambition to deliver marketing breakthroughs for their clients. Disrupting the old models across media, creative, innovation and analytics, the agency has been built to find new opportunity for brands and deliver truly integrated media solutions.
Comprised of 10,000 people across 120 offices globally and led by Global CEO Nick Lawson, EssenceMediacom combines Essence’s performance, data, analytics and creative technology DNA with MediaCom’s scaled multichannel audience planning and strategic media expertise.
Nick Lawson, EssenceMediacom’s Global CEO, said: “This process has been nine months in the making and I am so excited to see our ambition of bringing Essence and MediaCom together finally become a reality. What will underpin our groundbreaking agency is our people, and we will be steadfast in our commitment to provide an environment of continuous learning so they can grow and be the best they can be. Together, and with analytics, data and technology at our heart, I have no doubt we will deliver breakthroughs across our entire client base.”
EssenceMediacom Sub-Saharan Africa Managing Partner Marion Wanyoike “I am personally excited about the opportunities this merger creates for me, my team and our clients. Because this is a worldwide merger, all markets from Kenya to the UK are getting world-class support to standardize how we work, engage and structure ourselves. It means more opportunities for my team as we begin the journey of upscaling resources to build stronger data, tech and leadership capability. Not only is this a rare skillset, it is also high in demand and scarce on the continent. For our local clients, it means a chance to reset the relationship – addressing the current unmet attribution needs in the market.”
The agency launches with an enviable client roster, which includes The Coca-Cola Company, P&G, Godrej, KCB, Jumia, Isuzu and Google among others.
EssenceMediacom will have access to the richest data, most robust benchmarks and most advanced capabilities in the market. Alongside Mindshare, Wavemaker and GroupM Digital, the launch of EssenceMediacom delivers the solutions and thinking needed by every brand and marketer seeking to grow their business in the new communications economy.