William Lawson’s fulfills its promise of rewarding the ultimate winner of last year’s Kenya’s Next Highlander campaign, Silvester Kariuki with a trip to Scotland worth over Kshs. 1 million. The 22yr old bio-medical engineer demonstrated his grit and gut by brushing aside all competition in 2022 to emerge as Kenya’s Next Highlander.
He will be jetting out on the 20th of April 2023 for a once in a lifetime experience. As part of a 5 day trip, his no rules, bold and good humor lifestyle will be put to test as he tours the Macduff distillery, home of William Lawson’s!
“I still can’t fathom this! Indeed, the surest way to make your dreams come true is to live them. Who would have thought that a boy from Embu would one day get the chance to tour Scotland? Well, I am proof that this can be anyone’s reality. Here I was living my life and enjoying my finest blend of scotch; William Lawson’s while having fun during the challenges. And now, I will be touring the renowned Edinburgh, Aberdeen and Findlater castle while enjoying some highlander games and biting on some Scottish delicacies such as bagpipes and baggis! “said Sylvester Kariuki.
Kenyans of legal drinking age were given exposure to the campaign at various outlets, where they participated in exciting challenges to be one of the TOP 26 finalists to compete in the finale.
Tom Njeru, William Lawson’s East Africa Marketing Manager said,” It’s time to celebrate the Highlander! Silvester is going to reignite Scotland from a Kenyan’s perspective! Mark your calendars from the 20th to the 25th of April. Log into our site to have a grasp of his adventure. As a brand, we are determined to ensure that all young people own and embrace who they are by challenging conventional norms. Silvester embodies all these qualities of bucking convention, setting his own rules, and being daringly different. Its his time, all hail to the reigning Highlander!”
Various challenges determined Kenya’s Next Highlander. From Ka-Balance, where participants raced each other by balancing their filled glasses on sticks, to the Balloon Blow Barrel Pong, where participants had to throw balls into glasses that were placed into the barrel – they did it all and many more.
Silvester Kariuki has set an example for Kenyans to embrace the power of their dreams and live out their passion. He is an engineer who attended Nyeri’s Outspan Medical College and, through his drive, ambition, and perseverance in being ahead of his peers, has aims to become a prominent figure in the medical supplies industry and curve out entrepreneurship to support communities.