Unilever’s well-established brand OMO, which has a long heritage of 65 years, has joined hands with Samsung Electronics East Africa and their Ecobubble automatic washing machine in an exciting partnership that promises a one-of-a-kind washing experience for their consumers. OMO is renowned for its exceptional stain removal capabilities, as well as its long-lasting fragrance, improved brightness, and color care – highly sought-after qualities in a laundry detergent that complement Samsung’s advanced washing machines.
In addition to solidifying a mutual endorsement, the collaboration between OMO Auto machine wash and Samsung Electronics Ecobubble automatic washing machine aims to raise awareness among consumers about their exceptional product offerings. This partnership guarantees top-notch stain removal, enduring fragrance, and a specially formulated detergent designed for auto machines to enhance their lifespan, ensuring customers receive a high-quality washing experience.
“For more than six decades, OMO has had an inimitable philosophy for a leading laundry brand that ensures top performance on tougher stains and improves a positive experience for all,” says Henry Muchauraya, Home Care Director East Africa Unilever. “This partnership goes ahead to respond to a consumer need to capitalize on existing trusted brands that are already among the top laundry leaders in their space around user technology and experience.”
Samsung has introduced its Ecobubble lineup of fully automatic top-load washing machines, catering to the demands of modern lifestyle laundry requirements and optimizing the efficiency of clothes washing. Featuring Digital Inverter Technology, this range is meticulously designed to provide up to 20% improved fabric care, while also conserving energy during each washing cycle.
Ecobubble technology is a perfect blend of Samsung’s BubbleStorm and DualStorm technologies to offer superior wash quality. While BubbleStorm mixes detergent with air and water to create rich bubbles for 2.5x faster detergent penetration, DualStorm pulsator creates a strong water flow inside the drum for effective cleaning.
“OMO is known for their effective laundry detergents while Samsung’s Ecobubble fully automatic top load washing machines are known to use advanced technology to save energy and reduce water consumption. By working together, we aim to provide our customers with a comprehensive solution for sustainable and effective laundry care,” said the Head of Consumer Electronics East Africa Ltd, Mr. Samuel Odhiambo. “Our partnership is built on the belief that collaboration is key to creating a better future for everyone. We are excited to bring our expertise and innovation together to provide our customers with the best possible experience.”
The range of Ecobubble fully automatic top-load washing machines can be monitored and controlled anytime and anywhere by connecting the machine to the Samsung SmartThings App. It comes with features such as Laundry Recipe for selecting the optimal wash cycle, Laundry Planner for scheduling the laundry and HomeCare Wizard for energy monitoring and troubleshooting.
The line-up also comes equipped with a unique SpaceMaxTM technology which creates more space inside without increasing the external dimensions. It is available in 9kg and 10kg capacities.
The Digital Inverter Technology saves up to 40% energy, reduces the noise significantly during washing cycles and offers long-lasting durability. Moreover, Samsung has announced a 24-month warranty on select washing machines which will go hand in hand with the already existing 20-year warranty on the Digital Inverter Technology (DIT) and compressors which will provide a differentiated consumer experience in the East Africa region. This is a show of confidence on product quality and durability that Samsung has in their innovation and technology.