Today, Absa Bank Kenya PLC has teamed up with AMREF Flying Doctors to offer its clients in East Africa the Maisha Membership at a discounted rate. This program provides swift, cost-effective, and high-quality air and ground evacuation services in case of a medical crisis. As a component of this collaboration, Absa clients can receive a discount of up to 20% on Maisha membership for air and ground evacuation services. Besides, customers can self-register through a secure online portal and pay with their Absa debit or credit cards, providing additional relief during emergency situations.
Speaking about the partnership, Absa Bank Kenya’s Chief Finance Officer Mr Yusuf Omari said: “At Absa, we are committed to walking the journey with our customers in all moments of life. Today’s partnership with AMREF Flying Doctors is a testament to that commitment and we are proud to offer our customers and their loved ones an opportunity to access unlimited, round-the-clock medical evacuation services at a discounted rate.”
At the highest tier of membership, customers will be able to access air medical evacuations and receive up to US$200,000 in post-evacuation hospitalization coverage in Nairobi or South Africa, as well as return flights to their homes.
“As the old adage goes, health is wealth. As we work towards helping our customers meet their financial aspirations, we are also cognisant of our role as a bank to help them not only in protecting their financial wealth, but also safeguarding their health and well-being. This also augments our existing offering for health insurance and is anchored on our desire to deliver added value to our customers,” added Mr. Omari.
The Maisha Medical Evacuation Plan is open to Absa Bank’s retail, SME, and corporate clients, providing them with direct access to AMREF Flying Doctors’ 24-hour control center for medical consultation from qualified practitioners. They also have the advantage of accessing air ambulance services without the involvement of third-party intermediaries.
On his part, Stephen Gitau, CEO of AMREF Flying Doctors, hailed the partnership saying: “We are pleased to partner with Absa Bank to ensure their clients are covered in the event of a medical emergency. This is a commendable gesture, and we encourage the bank’s clientele to sign up for our emergency medical evacuation plan which comes in handy in dire situations.”
Mr Gitau added: “Since 1957, AMREF Flying Doctors has provided fast and high-quality air evacuation services with skilled personnel and robust infrastructure. We look forward to working with Absa Bank to provide air and ground ambulance services to their clients, as we also continue to grow to become a market leader in the emergency medical services industry in Africa and beyond.”
The partnership between Absa Bank Kenya and AMREF Flying Doctors is part of a broader effort by Absa to enhance its customer value proposition through strategic partnerships and innovative products and services.
The Maisha Medical Evacuation Plan will be available in four packages – Maisha Bronze, Maisha Silver, Maisha Gold and Maisha Platinum for as low as KES 2500 and designed to cover evacuations within the Eastern Africa region. Countries covered under the deal include Kenya, Tanzania, Zanzibar, Uganda, Rwanda, Burundi, South Sudan and Ethiopia.
Customers can access the Maisha Medical Evacuation scheme by visiting any Absa Bank branch or by contacting the bank’s customer service centre.
