In an effort to reach out to customers in Nairobi’s Eastleigh and the broader Eastlands area, Carrefour, which is owned and operated by Majid Al Futtaim in Kenya, has inaugurated its 20th store in the country at Business Bay Mall. With a size of 3,000 square meters, this store is one of the largest Carrefour locations established in Kenya since 2019. It aims to provide convenient shopping experiences for customers with its diverse range of products. The store will feature an extensive selection of approximately 20,000 unique items, encompassing consumer goods, household and cleaning products, personal hygiene products, as well as a variety of fresh food such as fruits and vegetables.
The newly opened store is expected to create job opportunities for around 60 individuals across various departments. Additionally, the store will incorporate dedicated e-commerce operations to enhance convenience and provide customers with expanded shopping choices.
Christophe Orcet, Regional Director of Carrefour – East Africa, Majid Al Futtaim Retail, stated:“The opening of our new store today is a true testament to our commitment to continue providing exceptional services to our customers as we strategically expand our footprint in the Kenyan market. Our goal is to offer the best affordable products in all our stores to benefit every household and offer real value and solutions to the rising cost of living in Kenya.”
“With respect to various aspects of the local economy, we want to provide our customers with as many options as possible and create incentives for them to exercise their purchasing power without jeopardising their financial stability. This is why we are keen on offering affordable prices with various offers and discounts as we continue to celebrate our 7th anniversary campaign of Asante Mara Saba,” added Orcet.
With the new addition, Carrefour now operates 20 stores countrywide with 16 located in Nairobi, while Kisumu and Mombasa host two stores each. The stores are strategically located in various malls in the three cities including the Hub, Business Bay Mall, the Village Market, Galleria Shopping Mall, the Sarit Centre, the Junction Mall, Thika Road Mall, Two Rivers Mall, Southfields Mall, Valley Arcade and Kilimani in Nairobi, United Mall and Mega Plaza in Kisumu and City Mall and Center Point Mall in Nyali and Diani respectively.
Since its entry into the Kenyan market in 2016, Carrefour has worked to continuously diversify its services and sustain the brand within host communities. It is now impacting more than 1 million Kenyans through its flagship sustainability projects in education, environmental conservation and social protection, as well as offering jobs to hundreds of Kenyans.
The opening of the store comes a week after the retailer marked its 7th anniversary in Kenya. Customers still have the chance to enjoy fully paid-for shopping trolleys as well as daily offers and discounts on various products including groceries, household items, personal care and hygiene, and electronics, in-store and online via the MAF Carrefour App.