Jumia Food has revealed its expansion to Meru and Nanyuki as part of its strategy to extend its presence in secondary cities in Kenya. This expansion enables residents of Meru and Nanyuki to conveniently order their favorite KFC meals from home. KFC, being the leading restaurant chain in Kenya with over 35 branches nationwide, has partnered with Jumia Food to offer consumers in these regions a reliable and hassle-free food ordering experience.
“We are excited to bring Jumia Food to Meru and Nanyuki,” said Sonali Patel, Jumia Food Commercial Director. “There is a growing demand for online food delivery in these secondary cities, and we are confident that our partnership with KFC will meet the needs of local consumers.”
The expansion of Jumia Food to Meru and Nanyuki shows the growing demand for online food delivery in Kenya. The country’s online food delivery market is expected to grow at a CAGR of 15% over the next five years.
“As a business, we continuously aim to make access to our menu easier and create new channels for connecting with our customers across all our restaurants in Kenya,” said Jacques Theunissen, Kuku Foods East Africa CEO. “The changing consumer trends around online ordering, specifically in Nanyuki where the demand for delivery has grown, have led us to partner with e-commerce players like Jumia Food to provide this service. Residents of Nanyuki can now get our finger-lickin’ good chicken delivered to them at the comfort of their homes or wherever they are.”
Jumia Food is already operating in Nairobi, Mombasa, Kisumu, Eldoret, and Nakuru, and the company plans to expand to more secondary cities in the coming months.
“We are committed to providing Kenyans with convenient and reliable ways to order food, regardless of where they live,” said Patel. “We believe that the expansion to Meru and Nanyuki is just the beginning, and we look forward to bringing Jumia Food to more secondary cities in Kenya in the future.”