Coke Studio is bringing music closer to fans in the real world through a partnership with SolFest, the highly anticipated music festival hosted by Africa’s music powerhouse, Sauti Sol. This show has been dubbed “The Last dance” as it is their last performance as a group before taking a hiatus.
Coca-Cola comes in as the official soft drink partner for the festival, promising a refreshing and memorable festival. This partnership is set to create an unforgettable experience for music enthusiasts.
Since its inception in 2017, Coke Studio has established a strong presence in Kenya and has now expanded into a global phenomenon, poised to facilitate even greater consumer engagement. During this season, audiences have continued to engage with Coke Studio through increased partnerships with festivals, listening parties, and campus tours across the country to further connect with fans.
“Passion fuels everything we do at Coca-Cola, and nothing gets people moving, celebrating, and enjoying life like live music does. Music, just like sharing a Coca-Cola, brings people together, and when we mix them together, it creates real magic. Our goal for Coke Studio is to always be music-driven and fan-first by bringing unique music and music experiences to the forefront. We are thrilled to join forces with SolFest to share this experience with fans.” said Isabelle Kariuki-Rostom, Coca-Cola’s Marketing Director East and Central Africa.
Solfest, featuring Coke Studio and Coca-Cola, promises to be a game-changing event, combining the best of musical magic, refreshment, and fan engagement. Attendees can expect an array of exciting on-site and engagement activities, offering them the chance to be immersed into a Coke Studio experience, win exclusive merchandise, and make memories that will last a lifetime.
