Equity has for the third time in a row been recognized as the most loved banking brand by women in Kenya, according to a recent survey conducted by IPSOS and BSD Group. The survey, which included over 1,000 adult women from all eight former provinces in the country, aimed to provide insights for Kenyan businesses on how to improve their engagement with consumers and bridge gaps between organizations and brands.
Overall, Equity climbed one place to position three behind MPesa and Safaricom. Equity’s cemented position as the most beloved banking brand among women underscores the lender’s efforts to champion financial inclusion in Kenya, through products and services tailored for women consumers.
Equity has leveraged technology to remove barriers to financial access, which includes the introduction of Boostika, a novel solution that enables Equity customers to carry out transactions even with insufficient funds. Additionally, Equity has upgraded its digital banking platform on Equity Mobile and Equity Online. The upgraded platform now offers savings and investment options whether you require to save funds for unforeseen events, or towards short term, medium term or long-term goals, along with digital lending services. The Bank also offers premium cards and Supreme Banking services, emphasizing its commitment to empowering women across board financially.
Furthermore, Equity is committed to empowering young entrepreneurs and women nationwide through financial literacy programs available at all its branches.
Equity also provides loans to registered groups (women groups, youth groups, self-help groups, among others) as well as group members through the Pamoja Group Loan to support the running of their businesses and help them achieve their business goals.
“The study showcases the holistic consumption habits of women consumers while seeking to reinforce the importance of women as key decision makers, not only in the domestic front, but also in business, entrepreneurship, health, agriculture, education and leadership,” said Eva Muraya, BSD Group Founder and CEO.
Chris Githaiga, Ipsos Country Manager – Kenya, congratulated the brands that made it to the ranking for their hard work in understanding the unique needs and preferences of women consumers in Kenya.
“Marketing to women is about recognizing their unique needs, desires and challenges, and then crafting products and services that address these. The brands recognized in the top 100 rankings have gone beyond the normal functional delivery of the brand to creating emotional connections and building trust,” he says.