WPP Scangroup PLC has today released its financial results for the year ended 31 December 2023, recording a profit of KES 130 million after tax for the Financial Year ending 2023.

Miriam Kaggwa, Chief Financial Officer, remarked: “After 7 years of declining growth, in 2023 we changed the tide in by registering a 1% gross net revenue growth to KES 2.2 billion. In the FY 2023 23 we recorded an operating profit of KES 269 million excluding restructuring cost. We delivered increased value to our shareholders with an EPS growth of 191%. We are continuously exploring all investment options within the organization – weighing the potential return vs risk.”

Patricia Ithau, Chief Executive Officer, said: We are transforming the business to make it future fit, agile and be true to a future where technology meets creativity. We have built a strong technology stack to support innovation-led growth for our agencies. The next stage of transforming our business is focused on continuing to invest in technology and talent, leveraging the gig economy and AI for agility and developing net-zero targets in line with our sustainability agenda.”

Summary of the financial performance:

The following figures are in comparison to the year ended 31 December 2022.

• Gross profit – KES 2.2B, +1%  
• Profit after tax – KES 130 million, +189%
• Reported EPS up 191% to KES 0.31
• The company’s board has recommended no dividend payout to shareholders.

Concluding remarks

We continue to make progress towards bottom-line growth by investing in technology which is the bedrock of the future. While macroeconomic shocks are anticipated to continue to impact business growth, we have invested in tools and implemented measures to cushion the group while maximizing shareholder value.