In an exciting showdown of musical prowess, Esther Nakhanu Kutolo professionally known as KeyJayTheDeejay, this past weekend emerged triumphant as the Smirnoff Battle of the Beats DJ competition, Rift Region winner.
She battled it out against 16 other talented contestants, showcasing exceptional skills and electrifying performances to claim the coveted title. Notably Geejoe The Deejay and DJ Blackspin secured the second and third positions respectively, in the fiercely contested competition.
The Smirnoff Battle of the Beats DJ competition stands as a groundbreaking initiative designed by East African Breweries Limited (EABL) to unearth the country’s top-tier DJs. Serving as a pivotal platform for nurturing emerging talent within the DJ community, this competition symbolizes EABL’s commitment to promote creativity and innovation in Kenya’s vibrant music scene.
Speaking during the crowning ceremony, Smirnoff Shopper Manager, Jonathan Ruto said, “The Smirnoff Battle of the Beats DJ competition is a celebration of talent and creativity, embodying EABL’s commitment to supporting the vibrant music culture in Kenya. We are thrilled to witness the exceptional performances and look forward to DJ XXX representing the Rift region in the ultimate finals.”
The competition now moves to the Coast region, with the first round of auditions scheduled for early June. Already crowned are DJ Insta and DJ Kryptic from Mountain and Lake regions respectively. The final round will be Nairobi region, after which all the 5 winners will battle it out for the ultimate bragging rights to take place later this year
To participate, DJs are urged to upload their thrilling 2–5-minute performance on Instagram or Facebook, tagging @smirnoffkeand using the hashtags #WeDoWe where the completion’s judges will then select the top 20 who will proceed to battle it outlive on TV.
About East African Breweries Limited
East African Breweries PLC (EABL) is East Africa’s leading branded alcohol beverage business with an outstanding collection of international and local brands ranging from beer to spirits and adult non-alcoholic drinks. Established in 1922, EABL’s extensive network of breweries, distillers, and distribution networks is concentrated in the three core markets of Kenya, Uganda, and Tanzania. Their unique products can also be found in more than 10 countries across Africa and beyond. As a consumer-driven business, EABL takes time to
study the market and understand consumer needs and wants as well as how best to satisfy them.