Emirates Skywards, the award-winning loyalty program of Emirates, continues to revolutionize the loyalty industry with its innovative initiatives and customer-focused strategy. Over the past year, the program has introduced exciting new features and expanded its brand portfolio, attracting 33 million members worldwide. Here are five ways Emirates Skywards has enhanced the loyalty experience for its Kenyan members:
- Exclusive Skywards Experiences: Members can now enjoy unique opportunities through Skywards Exclusives, such as hospitality tickets and VIP experiences at major sporting events like the US Open and Wimbledon. Additionally, new lifestyle partnerships offer experiences like visiting Sri Lanka’s tea plantations with Dilmah Tea and exploring France’s vineyards with LVMH (Moët Hennessy Louis Vuitton).
- Cash+Miles Flexibility: The popular Cash+Miles feature has been expanded, allowing members to reduce the cash needed for flights, ancillary products like seat selection, excess baggage, and lounge access. Personalized rates and special offers make travel more affordable and flexible for Kenyan members​.
- Skywards Everyday App: The revamped Skywards Everyday app enables members to earn Skywards Miles daily with over 300 partners in dining, shopping, entertainment, and more. By linking Visa or Mastercard cards, members can multiply their miles and earn rewards faster, making it easier to enjoy benefits on the go​.
- Skywards Miles Mall: Kenyan members can earn Skywards Miles by shopping with over 2800 brands through Skywards Miles Mall. The introduction of Gift Cards allows members to spend Miles on a variety of products and services, enhancing the flexibility and value of their rewards​.
- Airline Partner Rewards: Emirates Skywards members benefit from partnerships with over 15 airlines, including United Airlines and Qantas. Recently, Economy Class Reward tickets have been reduced by 20%, with rewards now starting from just 8,000 Skywards Miles! Bookings can be done conveniently via emirates.com or contact centres. This development has made it more accessible for members to redeem their miles for flights​.
Emirates Skywards continues to be celebrated for its innovation and excellence, having won over 50 awards since its inception. Recent accolades include “Global Loyalty Programme of the Year Middle East” at the International Loyalty Awards 2024 and “Middle East’s Leading Airline Rewards Programme” at the World Travel Awards 2024.
From March 2023 to March 2024, Emirates Skywards has achieved remarkable milestones:
- Welcomed 33.1 million members, with 370 new enrolments per hour.
- Members earned 80.1 billion Skywards Miles, with over 100,000 transactions daily.
- Processed 1.3 million flight rewards, with 1 in 8 tickets purchased using Skywards Miles.
- Redeemed 4.5 million Skywards Miles per hour, with 115 million miles redeemed daily.
- Gained 190,000 co-brand cardholders across UAE, KSA, USA, and India​.
Emirates Skywards remains committed to delivering exceptional value and experiences to its members in Kenya and beyond, ensuring that the journey is as rewarding as the destination.
