Bolt, the leading on-demand mobility company in Africa, has launched its driver reward campaign, dubbed ‘Drive for a Prize’ in efforts to celebrate its top performing drivers. Now in its second year, the campaign is part of an innovative Driver Reward Scheme designed to enhance driver engagement and empower the driver community by recognising and celebrating their outstanding contributions.
Following the success of last year’s campaign, Bolt has committed to making this year’s event even more memorable by partnering with esteemed brands such as Oraimo, Total Energies, Naivas Supermarket, and Samsung Kenya to offer great benefits and rewards to the drivers. Oraimo will offer top drivers premium phone accessories; Total Energies will provide fuel vouchers; Samsung will give them access to phones and Naivas will provide shopping vouchers for all the winners of the campaign.
Linda Ndungu, Country Manager, Bolt said: “We are excited to launch the second edition of the ‘Drive for a Prize’ campaign. Drivers are the heart of our operations, and it’s vital that we recognise and reward their dedication and hard work. This year, we are enhancing our campaign through exciting partnerships with Oraimo, Total Energies, Naivas Supermarket, and Samsung Kenya. These collaborations enable us to provide even more substantial rewards and show our appreciation for the hard work and commitment of drivers on our platform. We believe that initiatives like this will motivate our drivers to work harder, thus enhancing the quality of service for riders. This creates a win-win situation for both the drivers and the business as a whole.”
The campaign, which kicked off at the end of June, is set to run for eight weeks until the 23rd of August, during which drivers will have the opportunity to earn points based on their performance. The top performers will be feted at an award ceremony, where they will receive their well-deserved prizes and recognition.
The initiative emphasises Bolt’s commitment to driver welfare and service excellence. By providing cutting-edge technology and essential resources, the campaign also aims to boost productivity, help drivers reduce their operational costs and encourage them to maintain high standards of service.
Bolt remains committed to creating a supportive and rewarding environment for all drivers on its platform, reinforcing its status as an industry leader and emphasising its appreciation for their invaluable contributions.