As Cadbury marks a remarkable 200 years of delivering delicious indulgence to chocolate lovers worldwide, it proudly celebrates this milestone in Kenya with the launch of its “Yours for Generations” campaign. Founded in 1824 by John Cadbury, the brand is synonymous with quality and generosity, earning a special place in the hearts of Kenyans over the decades.
The launch event at Shamba Events in Loresho, Nairobi, invites Kenyans to revisit and share their most cherished #CadburyMemories. From celebrating academic achievements with Cadbury Dairy Milk to enjoying Lunchbar with their friend squad, the campaign highlights Cadbury’s significant presence in Kenyan celebrations and daily life.
Speaking during the launch of the campaign, Motsamai Pule, Mondelez International Marketing Lead for Rest of Africa (ROA), said: “For over seven decades, Cadbury has become more than just a chocolate brand in Kenya; it has become a cherished staple in Kenyan homes. This journey has been punctuated with moments that celebrate generosity, strengthen family ties, and create unforgettable memories.” He added: “We are delighted to celebrate this significant milestone by integrating the fondest Cadbury stories into the rich narrative of Kenyan heritage.”
The event featured the Cadbury Gallery Exhibition, an engaging walkthrough of Cadbury’s rich history displayed through memorabilia and interactive installations. Notable Kenyan influencers, such as Caroline Mutoko, Timothy Kimani, popularly known as Njugush, and Murugi Munyi shared stories of their fondest Cadbury memories.
As a component of the #CadburyMemories celebration campaign, these three influencers, among others, will continue to share their most cherished memories on their social media platforms.
The “Yours for Generations” campaign calls on Kenyans to share their Cadbury stories via the Cadbury Africa website www.cadbury.africa , whether through text, voice notes, images, or videos. These stories will be curated and shared on social media, painting a collective portrait of Cadbury’s impact on the lives of Kenyans.
To further commemorate this milestone, Cadbury has brought back eight limited-edition vintage packs of their most loved Cadbury Dairy Milk, now available in stores across Kenya. These nostalgic packs showcase some of the most iconic Cadbury Dairy Milk designs from years gone by, allowing local chocolate lovers to take a trip down memory lane with every purchase. Each vintage design represents a different era in Cadbury’s history, from the classic purple and gold wrappers of the 1960s to the bold redesign of the 1980s that symbolized “A Glass and a Half.” These limited-edition packs are not only collector’s items for Cadbury enthusiasts but also reminders of the brand’s enduring presence in the lives of Kenyans.
Not only will consumers enjoy the classic taste of Cadbury Dairy Milk when they purchase the Vintage packs, but they also stand a chance to win amazing prizes such as cash, phones, or shopping vouchers, plus get instant GUARANTEED airtime. All they need to do is purchase two packs of any of the Cadbury Dairy Milk Vintage packs, 80g or 150g, and share the two codes found inside the wrapper of the pack. To enter, simply visit www.cadbury.africa and follow the instructions. Please refer to the Terms & Conditions for more details.