As part of its driver reward campaign, “Drive for a Prize,” Bolt, the leading on-demand mobility company in Africa has rewarded more than 350 of its top-performing driver-partners for their dedication and exceptional service. The awards ceremony, held at Bolt’s Driver Engagement Centre in Westlands, saw drivers receive various prizes, including mobile phones, fuel, school fees and shopping vouchers, with the top winner enjoying a fully sponsored family trip to Mombasa. This event underscored Bolt’s ongoing commitment to acknowledging and empowering the dedicated individuals who are essential to its success.
The “Drive for a Prize” campaign, an 8-weeks initiative, was designed to motivate and reward drivers who consistently demonstrated exceptional service, customer satisfaction, and safety standards. It is also part of an innovative Driver Reward Scheme designed to enhance driver engagement and empower the driver community by recognising and celebrating their outstanding contributions.
Speaking at the event, Adega Murbe Onyango, Regional Marketing Manager Africa said: “Our driver-partners are more than just drivers; they are entrepreneurs, community leaders, and the face of our brand. Today, we are here to celebrate their dedication, resilience, and the pivotal role they play in connecting people and places across Kenya. This campaign is our way of saying thank you and showing our commitment to supporting their growth and success.”
One of the top winners, Moses Muli, shared his excitement: “Being recognized for my efforts means a lot to me. It’s a proud moment, not just for me but for my family. This prize will help me improve my business and continue providing the best service to my passengers.”
A representative of the event partners, Felix Musa, CEO, ViuTravel said: “We are thrilled to partner with Bolt in celebrating the incredible dedication and hard work of their driver-partners. At ViuTravel we believe in recognising those who go above and beyond in their roles, and this event is a testament to the power of community and collaboration. We are proud to support such an initiative that not only rewards excellence but also empowers individuals to achieve even greater success.”
Bolt’s “Drive for a Prize” campaign reflects the company’s broader mission to empower its driver-partners by providing not only financial incentives but also opportunities for personal and professional development. With thousands of active drivers across Kenya, the company continues to lead the way in setting new standards for the ride-hailing industry in the region.