East African Breweries PLC (EABL), through its Johnnie Walker brand, has announced the return of the highly anticipated Walker Town Nairobi Edition, an immersive event series designed to celebrate different whisky flavours through a blend of cultural experiences, entertainment and creative interactive spaces.
For the first time since inception in 2022, the event will extend over two days, from September 28th to 29th, 2024, at Laureate Gardens, Moi International Sports Centre Kasarani. It will feature a stellar lineup of live performances from local and international artists, art exhibitions, fashion displays and other exciting experiences.
Attendees will have the chance to explore the different flavours of Johnnie Walker through exclusive tasting experiences designed to showcase the unique qualities of each whisky blend. These tasting will be paired with, complemented by curated culinary delights and crafted cocktails creating a sensory journey that enhances the whisky experience.
The entertainment scene will be much bigger and more electrifying with Nigerian Afrobeats sensation REMA headlining the day one performance. His performance promises a musical journey that will keep the energy soaring throughout the weekend. Additionally, the first day will also feature a dynamic mix of talent, including Kenya’s own Bien and the rising British rapper Arrdee.
The artist showcase for the second day will be announced in the coming week.
Among the highlights of the event is an exclusive listening party hosted by Johnnie Walker Blue Label, designed to elevate the festival into a luxurious, premium experience that will allow guests to immerse themselves in the bold flavours and rich legacy of this whisky.
Commenting on the announcement, East African Breweries PLC (EABL) Marketing Manager for Scotch & Reserve Portfolio, Josephine Katambo, said:
“We are thrilled to announce the return of the Walker Town Nairobi edition, which promises to be a vibrant celebration of culture and creativity. This year, we are excited to expand the event to two days, allowing us to offer an even more immersive experience for attendees. From live performances to curated tastings, we aim to showcase the diverse flavours of Johnnie Walker’s heritage, while creating unforgettable memories for everyone involved.”
Walker Town events have quickly become cultural highlights across Kenya, attracting thousands of attendees in towns like Nairobi, Meru, and Nakuru, since their inception. These events are part of Johnnie Walker’s ongoing initiative to create immersive experiences that celebrate the brand’s storied heritage and cultural significance.
Tickets for the event are now available for purchase on Ticket Yetu and Ticketsasa.com. They come in a range of packages to suit different preferences, including regular and VIP admissions for single days, as well as all-inclusive weekend packages (season tickets) for both regular and VIP guests.