In collaboration with Samsung Electronics East Africa Limited, Galaxy Mobile today announced the opening of a Brand Store in the region, located at the new Shujaa Mall in Kilimani, Nairobi. This strategic move aligns with Samsung’s ongoing commitment to expanding its footprint in East Africa, offering consumers access to its latest innovations across both mobile devices and consumer electronics.
The new Brand Store in Shujaa Mall, owned by Galaxy Mobile, builds on the success of other Brand Stores in the region, notably Jaicom in Nairobi, Kenya, and Trans Tell in Kampala, Uganda. This store exemplifies Samsung’s vision for connected living through seamless Internet-of-Things (IoT) integration.
Customers will have the opportunity to explore an extensive selection of Samsung products and experience first-hand how mobile devices, TVs, sound devices and home appliances interact to create a unified, smart ecosystem. Whether it’s connecting your smartphone to the latest Neo QLED TVs for a fully immersive viewing experience, or integrating soundbars and home appliances for enhanced convenience, the store provides a comprehensive showcase of how Samsung products work together to deliver a connected, smart lifestyle.
“Samsung’s strategy is to deepen market penetration by seamlessly integrating our cutting-edge products into the hands of consumers. It underscores our unwavering belief in technology’s transformative power,” said Anthony Hutia, Head of the Mobile Experience Division at Samsung Electronics East Africa. “Our mission is to empower customers with technology that not only simplifies their lives but also enriches and inspires them toward greater possibilities. “
In line with the global vision, these stores create a “connected space” for consumers, offering personalized support and a hands-on experience with Samsung’s wide range of products. As seen in other regions, such as Singapore, where new Experience Stores have redefined the shopping experience, the Shujaa Mall outlet continues Samsung’s focus on delivering a consumer-centric and interactive environment.
To celebrate the grand opening, Galaxy Mobile will offer customers who spend over $200 an exclusive offer: a complimentary Galaxy Fit3, a wearable fitness tracker that seamlessly integrates with Samsung devices to support users’ health and wellness goals.
The opening of the Galaxy Mobile store comes at an exciting time for Samsung, following the recent launch of the premium sixth-generation Flip and Fold phones and 2024 Neo QLED TVs and soundbar series. This expansion is not only a testament to Samsung’s leadership in the Kenyan market but also a reflection of the brand’s unwavering commitment to innovation and customer satisfaction with its state-of-the-art technology accessible to everyone, bringing the future of mobile innovation to the heart of local communities.
