Celebrity couple Ben Cyco and Wanjiru Njiru, and award-winning journalist Georgie Ndirangu are LG’s newest brand ambassadors.
Ben, a gospel musician whose discography comprises multiple worship and praise songs, has a strong following on social media, as is Wanjiru, a podcaster and digital content creator. Together they have more than 270,000 followers on Instagram alone. The duo just recently announced the birth of their first child.
“In the past one year, we have had to overcome multiple challenges, but we are glad to have sailed through together to emerge even stronger,” said Ben.
“This is a great opportunity to showcase the favor we have received in our lives and to inspire people to be resilient and never give up,” added Wanjiru.
Georgie previously worked for the BBC, CNBC, and Forbes Africa and now consults in development communications, in addition to offering event moderation services. Having reached the pinnacle of media success, Georgie, who recently celebrated his 35th birthday, will use his ambassadorship to reflect on his career achievements and the lessons he’s learned along the way. His fans will learn from his hopes and aspirations for a new year, during which he intends to pursue bigger and greater goals.
“This is a great opportunity to share the lessons I have been fortunate enough to gather over the growth of my career, and I am hoping to inspire many young people to persistently follow their dreams,” said Georgie.
The three ambassadors embody the values of the LG brand, including strong relationships, resilience and leadership in the pursuit of goals and dreams. Wanjiru and Ben celebrate their individual milestones and the positive impact they’ve had on each other’s lives. As their story unfolds over the next three months, they will reveal how LG has enhanced their everyday experiences. Meanwhile, Georgie’s story resonates with that of LG, revealing a non-ending quest to become the best.
“Our three brand ambassadors were selected from a diverse pool, and they were found to have ideals and experiences that align with LG’s brand mission in Africa. We are confident that they will help spread the message of ‘Life’s Good’ to many more people,” said LG’s Managing Director for East Africa, Dongwon Lee.
LG, through its different social media channels, will share video reels with inspirational and educational stories from the lives of the three ambassadors, starting October 1 until December 31, 2024.
Over this period, fans may expect to witness how different LG appliances, equipment and systems can enhance the life of their users, embodying the spirit of LG’s brand slogan ‘Life’s Good’. Among the LG products released this year and which may be experienced through the stories of the new brand ambassadors are LG OLED TVs, LG washing machines and dryers, LG Bluetooth Speakers, LG Cinebeam projectors and LG NeoChef microwave ovens.