Absa Bank Kenya has awarded the first winner in the Change Your Story card campaign that kicked off in mid-September and is set to end on 31st December 2024.
The campaign aims to inspire consumers to embrace digital channels and card payments, aligning with Absa’s broader commitment to advancing financial inclusion and enhancing customer convenience. By encouraging the adoption of secure, seamless digital transactions, Absa is dedicated to creating a more accessible financial ecosystem that empowers individuals, supports economic growth, and elevates everyday banking experiences.
Speaking during the awarding at the Sarit Centre Branch, the Absa Bank Kenya Customer Network and Distribution Director Peter Mutua reiterated the Bank’s commitment to financial literacy, a key goal of the ongoing campaign.
“This campaign extends beyond simply rewarding our customers; it’s an invitation for both customers and non-customers to engage with us meaningfully. We encourage everyone to connect with us, explore our offerings, and experience the value we are committed to delivering. At Absa, we are committed to empowering our customers and continue to create innovative and engaging ways to support them towards financial freedom,” said Absa Bank Kenya Customer Network and Distribution Director Peter Mutua.
The first winner, Dr. Vincent Masawi, on his part thanked the bank for supporting his dreams for the 34 years he has been a customer. Dr. Masawi opened his account at the Absa Waiyaki Way branch in 1990 when he used to work for a dairy and farming machinery company after his undergraduate studies.
“I was very happy when I received the call that I would be awarded as the first winner. Absa Bank Kenya has been a worthy financial partner in my journey for the last 34 years and I have been able to grow my business and to educate my children with their support,” said Dr. Vincent Masawi.
Masawi, a father of two boys noted that the KES 1 million win was a big leap for his company that provides milking machines, milk cooling systems, dairy and livestock supplies as well as udder hygiene products. He says he will use part of the money to scale his business because he deals with dairy equipment and gives advice on the management of dairy animals.
“The money is a huge lift, and I will have to put a fraction of it in the business. My last born, who is about to graduate from university, will also benefit from it and of course, God comes first, and so I will give 10 per cent of that money to my rural church as a tithe,” added Dr. Masawi.
Absa Bank Kenya will unveil a grand winner monthly in the card campaign set to end in December 2024. The Bank customers and non-customer qualify for the campaign when they use the lender’s point of sale or digital platforms to pay at least KES. 1000 with their debit or credit card or create an Absa account or register for an Absa card, deposit at least KES. 10,000 into their savings or current account, or, complete five digital financial transactions per week, to be eligible for the draw.
Additionally, the campaign will award customers other rewards including fuel vouchers, fine dining and paid holiday trips to the Maasai Mara, Ol Pejeta, Amboseli National Park and Nairobi National Park.