Bolt Food, a leading food delivery platform, today announced the launch of its Black Friday campaign, offering consumers discounts ranging from 25% to 50%. Running from 4th to 30th November 2024, the campaign spans over 250 restaurants, marking the company’s largest Black Friday initiative.
Bolt Food aims to capitalise on the rising demand for food delivery services across Nairobi as part of its strategy to drive customer growth and increase order volumes. This extensive discount initiative is designed to provide value to consumers and enhance the visibility of partner restaurants, many of which are small and medium-sized businesses looking to boost sales during the holiday season.
Edgar Kitur, Bolt Food General Manager, said: “This Black Friday, we are not just offering discounts, we are providing an opportunity for our customers to discover new restaurant partners while enjoying significant savings. By bringing over 250 restaurants for this campaign, we can give our customers more choices and create a win-win scenario for our partners.”
The campaign underscores Bolt Food’s commitment to growth in the competitive food delivery market. Its strategic focus is on customer retention through affordability and variety. The participating restaurants represent a broad spectrum of cuisines, providing options that cater to diverse tastes and preferences.
The discounts, which will be available via the Bolt Food app, are expected to drive significant customer engagement. The company anticipates an uptick in daily orders across the month-long campaign.
The campaign aligns with Bolt Food’s broader strategy to strengthen its market position in key regions by leveraging seasonal shopping trends such as Black Friday. With its growing network of restaurant partners and competitive pricing, Bolt Food is well-positioned to capture a significant share of the increasing demand for convenient, affordable food delivery services.
