Don Julio has long been a symbol of celebration, gracing the world’s best celebrations. Don Julio 1942, the world’s number one tequila, successfully hosted an exclusive tequila experience in Milan that brought together discerning consumers, eager to immerse themselves in the world of this iconic drink.
“Having the opportunity to present Don Julio 1942 here at the Milan Lounge, has been a truly enriching experience. The venue provided the perfect setting to showcase the unique qualities of our brand, and we were delighted to share the exceptional craftmanship and distinct character of Don Julio 1942 with this sophisticated clientele. This reflects Don Julio’s strategy of actively engaging our consumers in spaces they frequent, ensuring that the brand continues to meet their needs,” said Victoria Mbugua, Brand Manager – Don Julio.
Made with passion and only the finest 100% blue Weber agave harvested at peak maturity, the spirit sets the standard for luxury with a rich and smooth flavor profile, matched with a harmony of warm oak, vanilla and toasty agave undertones. From the moment guests arrived, they enjoyed an immersive entry walkway lined with agave potted plants and uplighting, creating a visually stunning atmosphere as they entered. They were swept into an atmosphere of sheer elegance and greeted with exquisite Don Julio 1942 cocktails, ready to kick off the exciting night full of amazing performances.
At the Milan Lounge, the brand was part of an unforgettable musical extravaganza with Ben Soul and DJ Fully Focus providing the consumers with an amazing soundtrack for the night. The brand’s presence was not only limited to the amazing music but also it tantalized taste buds with specifically crafted cocktails that allowed the consumers to experience the unique liquid firsthand. These bespoke creations showcased the versatility of Don Julio, highlighting the versatility of Don Julio in its ability to be enjoyed in a variety of ways beyond the traditional neat pour.
Don Julio 1942 left a lasting impression on the discerning palates of Milan’s Lounge luxury consumers.
For more information about Don Julio please visit ke.thebar.com
