Tanqueray hosted an unforgettable afternoon at Padel Kenya – Peponi, immersing influencers, sports enthusiasts and guests in a unique blend of luxury sport and exquisite flavor. As the world’s fastest-growing sport, Padel offers a fresh and exciting way to engage the next generation of Tanqueray consumers. With its inclusive nature and appeal to affluent, style-conscious individuals, Padel provides the perfect platform to showcase Tanqueray’s playful and sophisticated spirit.
The event kicked off with a practice session, led by a professional coach, introducing guests to the basics of Padel. Tanqueray’s advocacy team served up refreshing mocktails and spritzers, setting the tone for the day’s fun-filled activities.
The influencers were then invited to take the court, competing in singles and doubles matches with their friends. As part of this immersive experience, the event brought together a mix of sport, style, and a sense of camaraderie, as each influencer enjoyed the opportunity to engage with the sport and show off their skills.
After a healthy match, the atmosphere shifted to a more relaxed pace with a cocktail break and a sumptuous lunch, where the influencers had the chance to savor specially crafted Tanqueray cocktails.
Drawing inspiration from Tanqueray’s botanical notes, the event was designed to transport attendees into a world of luxury. The lush green surroundings at Padel Kenya were paired with floral arrangements that reflected Tanqueray’s botanicals, elevating the ambiance and making it a truly sensory experience. Premium courtside furniture, ambient music and vibrant floral décor added a touch of glamour to the day, ensuring every moment was infused with the unmistakable spirit of Tanqueray.
This immersive experience blended Tanqueray’s sophisticated flavors with the vibrant energy of Padel, creating a memorable day of style, sport and luxury. The Padel November Hangout embodied the essence of Tanqueray’s “Endless Style” – a celebration of bold flavors, elegant design and a sense of adventure. It is an experience that perfectly aligns with the lifestyle of those who appreciate the finer things in life and Tanqueray’s presence on the Padel court only further solidified its position as the drink of choice for the modern, dynamic consumer.
