Samsung Opens Experience Store at Rupa Mall, Expands in East Africa

Samsung Electronics East Africa, in collaboration with Rudra Mobile, has announced  the launch of a new Samsung Experience Store (SES) at Rupa Mall, Eldoret. This expansion marks a significant milestone in Samsung Electronics East Africa’s commitment to growing its presence in East Africa, reinforcing its position as the market leader in the mobile industry.

The new SES at Rupa Mall is designed to provide customers with an immersive experience, allowing them to interact with Samsung’s cutting-edge products, including smartphones, wearables, tablets and mobile accessories. This initiative is part of Samsung Electronics East Africa’s larger strategy to offer consumers hands-on access to its latest innovations while demonstrating how seamlessly its ecosystem works together to enhance everyday life.

“With this launch, we are reaffirming our dedication to bringing world-class technology closer to our customers across East Africa,” said Anthony Hutia, Head of Mobile Experience, Samsung Electronics East Africa. “The SES at Rupa Mall offers an unparalleled opportunity for consumers to explore our latest innovations, including the just launched Galaxy S25 series, in an interactive and engaging environment.”

This store opening comes at a pivotal time following the recent unveiling of the Samsung Galaxy S25 series, further solidifying Samsung’s market dominance in the premium smartphone segment. With the SES at Rupa Mall, consumers in Eldoret and beyond will now have direct access to Samsung’s latest technology, along with expert guidance and customer support from trained specialists.

To celebrate the launch, the store is offering exclusive promotions for customers who pre-order the new Galaxy S25 Ultra. Every pre-order of the S25 Ultra will come with a free charger, ensuring that customers get the best out of their new flagship device from day one. Additionally, customers can take advantage of Samsung’s ongoing pre-order offers, including trade-in options and exclusive discounts.

Additionally, pre-order started on 23rd January to 16th February at authorised Samsung stores and e-commerce partners Customers who pre-order the Galaxy S25 Series will get 2X double storage at no extra cost, KES 5000 cashback with loop.