Femme StaffMobile World Congress 2025 showcased Human Mobile Devices (HMD) as a global leader in innovative smartphone technology, emphasizing a human-centered approach to smart devices. At the event in Barcelona, Spain, HMD introduced a new family-focused portfolio designed to address the growing mental health crisis linked to excessive screen time and enhance online safety for minors. The first device in this lineup, the HMD Fusion X1, was unveiled alongside new research from HMD, which surveyed 25,000 children and adults worldwide. The findings highlight a concerning trend, with more than half of children reporting contact from strangers online.
The HMD Fusion X1, in partnership with Xplora is set to lay the foundation for teen’s healthy digital habits with parental controls and no social media and or internet unless enabled by the teen’s guardian.
Mobile World Congress 2025 also sees the first HMD x FC Barcelona devices launched: HMD Barça 3210, and HMD Barça Fusion, with fan-focused highlights and surprises throughout each experience including a note from prolific striker Robert Lewandowski and other Barcelona players.
Not forgetting its feature phone heritage, HMD also announces HMD 130 and HMD 150 Music, two speaker-centric phones packed with booming sound, FM radios, durable designs and superb battery life, and HMD 2660 Flip, combining chic flip phone styling with digital detox simplicity.
From phones to audio; HMD Amped Buds are the first wireless earbuds with a charging case that can magnetically power up your phone, so you’re never caught out without music or power, and a playback time of 90 hours.
Jean-Francois Baril, CEO and Chairman of Human Mobile Devices said: “Our first year creating devices under the Human Mobile Devices brand has been full of highlights, with world-class phones launched, investment in socially responsible initiatives both at home in Europe and abroad, and double-digit volume growth of our feature phones, plus 2024 is our highest ever operating profit.”
The new family arm of the business comes off the back of HMD’s Better Phone Project in 2024 that saw HMD work together with families and experts to co-create a suite of devices better suited for children. The new line of devices will be officially launched in Kenya in phases throughout the year in 2025.
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