Femme StaffSABRE EMEA Awards has recognized Irvine Partners’ Executive Creative Director, Emma Cox, as Creative Professional of the Year, marking a significant achievement for the agency. Emma oversees creative strategy for clients across Africa, the UK, and Europe, delivering high-impact campaigns for brands like Uber, Spotify, and Google. Renowned for her ability to craft compelling brand narratives, she has driven meaningful audience engagement and cultural influence. Her leadership has been pivotal in establishing Irvine Partners as a leader in disruptive, insight-driven campaigns that spark conversations and generate tangible results.
Beyond individual recognition, Irvine Partners also took home the EMEA award for Best Employee Program for #IPExchange, its industry-first, boundary-blurring initiative designed to foster deep cultural insight, creative collaboration, and market immersion.
“Twice a year, our team swaps cities, shifts perspectives, and immerses themselves in new markets. Built on a passion for travel and a deep curiosity for the nuances that shape our industry, #IPExchange creates real connections, fuels fresh thinking, and elevates creative excellence across borders,” says Rachel Irvine, CEO at Irvine Partners.
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Irvine Partners was also shortlisted for multiple campaign awards, including:
- From A Decade of Amapiano (Spotify)
- Get Ready With Music (Spotify)
- Give Gogo Mzansi (Uber)
These nominations showcase Irvine Partners’ ability to blend storytelling with disruptive strategies, creating bold, culturally relevant work that resonates across diverse audiences.
“Creativity is at the core of everything we do at Irvine Partners. Emma’s well-deserved win, alongside our recognition for #IPExchange and our nominated campaigns, reflects our commitment to pushing boundaries, sparking conversations, and delivering impactful work for our clients,” adds Irvine.
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