Safaricom has launched the Safaricom Emerald Platform, a premium customer engagement platform designed to offer personalized services, exclusive rewards, and elevated care. The platform is exclusive and tailored to provide top-tier customers with unmatched benefits across Safaricom’s key products and services, including enhanced roaming services, E-SIM technology, seamless payments, and post pay plans. Customers will also gain access to invitations to high-profile networking and lifestyle events.
This initiative aligns with Safaricom’s commitment to customer obsession and its undertaking to deliver tailored experiences that create meaningful connections with customers.
Speaking at the launch event, Dr. Peter Ndegwa, CBS, CEO of Safaricom, emphasized the company’s dedication to placing customers at the heart of its innovation journey.
“As we celebrate 25 years of transforming lives, we remain committed to leveraging technology to deliver innovative, customer-first solutions that empower individuals, businesses, and communities. Driven by customer needs, we innovate to create solutions that truly matter. The Emerald platform reflects this dedication. It is not just to offer services, but a gateway to personalized experiences, deeper connections, and new possibilities in an increasingly digital world.”
In addition, dedicated customer service representatives will be available to ensure swift issue resolution and a seamless support experience, further enhancing the sense of exclusivity and personalization.
This launch follows the introduction of Safaricom Hook, another dynamic platform targeting the youth segment with personalized digital services, career opportunities, and financial empowerment tools. The success of Safaricom Hook has demonstrated the power of customer-centric innovation, and the Emerald platform builds on this momentum by offering a unique and tailored experience for a different segment of customers. By catering to premium customers, Safaricom aims to enhance loyalty, provide superior value, and strengthen its position as Kenya’s leading telecommunications provider.
Eligible customers can join the platform via the Safaricom app, or by dialling dial *544#.
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