April is Financial Literacy Month, and what a befitting time for NCBA Bank to partner with Dentsu School of Influence to empower aspiring influencers with financial insights to run their creative ventures.
The content creation space is growing rapidly and becoming a key income stream for many. NCBA recognizes the importance of training influencers on how to run their talents and crafts as businesses for higher chances of success. Money management in terms of budgeting, saving, borrowing, and investing is crucial for any business, and influencers are no exception.
The Dentsu School of Influence is on a mission to identify, train, and mentor 200 creators each year. This training will be run through structured workshops to empower creators to know how to run their work professionally. Right from personal branding, pitching to brands, content planning, and negotiating contracts. This way, young creators will emerge with an understanding that, other than talent and numbers online, they also need to understand finances and financial products that can help them grow. This is where NCBA Bank’s expertise comes in.
The School of Influence held one such workshop today in which NCBA was present with gems of wisdom from their financial experts. Check out a few below:
“Authenticity & relatability are everything. At NCBA, we champion real conversations & meaningful connections” – Stephanie Odhiambo, Digital Marketing Manager, NCBA Bank.
“Mastering good money habits is easier than you think. Start by creating a realistic budget that balances your needs and wants. This helps you take control of your spending”. – Jenniffer Kanyi, Head of Go Banking.
As a publisher and influencer myself, I understand our pain points very well, and I can see the need for my younger brothers and sisters to get financial training. For a beginner, the influencer space has a myriad of challenges, one of the most significant being irregular income. This, in turn, leads to uncertainty around budgeting, saving, and investing. For me, the single biggest challenge was how to keep up with taxes, and I got into trouble once in a while before attending KRA-affiliated masterclasses on taxation.
NCBA Bank’s involvement in the influencer business brings structure and clarity to this conversation, seeing that the message is coming from experts who handle money daily. A bank is the most authentic atmosphere in which to navigate income tracking, goal setting, and managing multiple streams of income. One may also get one one-on-one advisory sessions on the above, including how to make use of the bank’s products for business success.
On Dentsu’s side, the focus is on influence as a profession. Despite common perception, being an influencer is a job that comes with work, deadlines, and expectations. For one to make money long term, they must treat it as a business, and this is the angle that the Dentsu School of Business pushes for. One should be able to show a brand their rate card, analytics, and portfolio. And once they get paid, they should know how to use that money wisely. That is business.
One must also be responsible. Creators are shaping opinions and trends in Kenya every day, and that power must be handled responsibly. Financial literacy is part of that responsibility.
This partnership between NCBA Bank and Dentsu School of Influence fills an important gap. A meeting point of creators, many of whom struggle with the financial side of work, and a bank that has all the expertise and business-building products. By giving creators the tools and support to make better money decisions, this partnership isn’t just helping individuals but also strengthening the whole influencer economy.
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