The role that memories play in defining who we are, how we relate with others, our self-esteem, and how we handle life experiences cannot be underestimated. See for instance how babies identify their mothers through scent? That is the powerful work of memory in play, albeit instinctively. And it’s not just babies. In an article I wrote just a few years ago as an adult, I described my childhood memory of my mother’s signature scent as “the scent that wafted through the house in the morning when she was getting ready for work and little me knew that mum was awake, alive and well. That the world was safe.”
See how nostalgia brings us back to ourselves? Nostalgia is a powerful instinct that keeps our memories alive and connects us to people, places, or past times when we felt safe, secure, and loved. This is why familiar treats like chocolate can instantly transport us back to memorable instances of affection and emotional comfort.
Good memories are always associated with good things. For instance, Cadbury has warmed its way into our hearts across generations, given that it is synonymous with love. Chocolate in all its variants is one of the world’s most beloved treats with a rich history and presence in homes, hotels, and celebrations. It is that winning fighter that takes centerstage in happy moments like weddings, birthday parties, and anniversaries. It is also woven into heartwarming love stories and romance, making it a staple in many people’s experiences. The love and warmth that comes with Cadbury’s memories act as a social glue that binds families and communities together.
Last month, my colleagues and I joined Cadbury in a celebration aptly dubbed ‘Yours For Generations’, to commemorate the company’s 200th anniversary globally. Such longevity is a clear testament that Cadbury is doing something right, not only in making chocolate but also in touching lives and creating lasting memories. From sharing a Dairy Milk bar with a sibling to gifting a box of chocolates to a loved one, the brand has been at the center of countless expressions of love and care. For a whopping two centuries now, Cadbury has understood that the act of giving, sharing, and enjoying something sweet with someone we care about is more than just a transaction.
Cadbury’s long-term success is a testament that however small, sweet moments are powerful. The world is getting more fast-paced by the day and taking time for the simplest of pleasures like sharing a piece of chocolate takes the roughness off the edges of life by reminding us of the joys of human connection. In the end, good memories stay with us and continue nurturing our relationships and enriching our lives, and Cadbury has been part of this journey for the past 200 years.
Cadbury is inviting you to be part of this celebration by taking a chance at amazing prizes such as cash, phones, or shopping vouchers. All you need to do is purchase one pack of any of Cadbury’s Dairy Milk Vintage packs, 80g or 150g, and share the codes found inside the wrapper of the pack. To enter, simply visit the Cadbury’s Africa website and follow the instructions. Take a moment to click on the Gallery of Memories that hosts such beautiful experiences from other contributors.
