Femme StaffThe Ogilvy Africa Network today announced the launch of Ogilvy One in Sub-Saharan Africa (SSA), marking a significant step in the agency’s commitment to enhancing customer experience. Led by content, powered by data, and supercharged by technology, the Ogilvy Africa Network is shaping the future of customer engagement by designing relationships that drive lasting business, brand, and customer value.
Ogilvy One offers a range of end-to-end services, including a suite of MarTech products to transform customer journeys. This offering is underpinned by a newly unified global technology backbone powered by Verticurl, a leading marketing technology agency of the global Ogilvy network.
Vikas Mehta, Regional CEO – Sub-Saharan Africa, Ogilvy, shared his excitement about the launch: “We are delighted to bring Ogilvy One to a region that boasts of one of the youngest audiences in the world. This expertise further enhances Ogilvy Africa Network’s ability to partner with clients to innovate at the intersections of content, data, and technology. Powered by creativity and enabled by a suite of MarTech products custom-built for Africa, Ogilvy One opens new opportunities for brands to sandbox and scale innovative experiences across the user journey.”
