Safaricom Hook Circle Empowers Youth in Tech, Career, and Culture

Safaricom Hook Circle has officially launched the second edition of its youth empowerment bootcamps at Kenyatta University Main Campus. Organized through Safaricom’s youth platform, Safaricom Hook, the two-day event taking place on 27th and 28th February 2025 aims to engage over 2,000 students in person and more than 200,000 virtual participants. The initiative focuses on three key pillars: technology, career, and culture.

“Safaricom Hook Circle aims to connect youth all over Kenya to opportunities that will propel them to succeed in their area of interest. In collaboration with our partners, we are looking to build on the success of the first edition held in Chuka last year, where we had great engagements around financial literacy, tech-forward upskilling, career readiness and culture as a form of expression and income,” said Fawzia Ali, Chief Consumer Business Officer, Safaricom PLC.

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In the Culture Hook, which seeks to provide youth access to their passion points, partners such as Baze Radio, Boomplay and Outlook will give masterclasses on how to monetize content or break into the gaming, art or fashion scene.

Under the Technology Hook, the bootcamp will unpack skills for a tech future, led by partners including Huawei, Transsion, Google – Gemini, and Power Learn Project, which will offer 500 Software Development Scholarships over the course of the Safaricom Hook Circle Series.

The Career Hook, which seeks to empower the youth to chase their hustle or fulfil their career ambitions, will see partners such as Brighter Monday, Wowzi, Trace Academia, Avunja and Twiva provide industry insights.

Recognizing the importance of mental health and financial literacy, the bootcamp will also feature sessions by Chiromo Hospital, Absa through its Ready to Work Program, and Old Mutual.

As part of the event, Safaricom will also award a brand-new Suzuki Alto to the third and final winner of the ‘Wai Ndai’ campaign. This is a gaming challenge launched by Safaricom last year to engage customers with a variety of puzzle, arcade, and action games, offering daily cash vouchers totalling Sh500,000 and a chance to win one of three Suzuki Altos monthly.

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