Ride-hailing platform Bolt eyes corporate market as it intensifies efforts to expand its presence in Kenya’s corporate transport sector. The ride-hailing company is positioning itself as a more affordable alternative to existing providers, stating that its rides are, on average, 23% cheaper than those offered by competitors dominating the business travel market.
The move puts Bolt in direct competition with market leader Little Cab, which has long been the preferred choice for corporate ride-hailing. By offering lower fares and faster Estimated Time of Arrival (ETA) performance, Bolt aims to appeal to large corporations and SMEs seeking to cut transport costs without compromising reliability.
“Businesses are always looking for ways to optimize costs, and transport is a significant expense. Bolt corporate rides are 23% more affordable compared to other corporate ride-hailing players. With our strong driver network, we ensure efficient pickups and timely arrivals,” said Daniel Njomo, Bolt Business General Manager.
Kenya’s corporate ride-hailing market has traditionally been dominated by a few key players, but Bolt’s continuous presence in this sector, signals a shift that could drive down costs and offer businesses more options. The company’s pricing model, combined with its widespread driver network, presents an attractive alternative for firms seeking affordable and efficient mobility solutions.
By challenging the status quo, Bolt is intensifying competition in the sector, giving businesses a compelling reason to rethink their ride-hailing partnerships in favor of cost-effective and reliable transport options.
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