Ogilvy Africa is on an award winning spree. Just months after bagging three medals at the Cannes Lions for the ‘Most Eligible Bachelor” campaign, the agency has won 5 medals at the Loeries for the same campaign. The 5 medals were a Gold for Media Innovation, Silver for Public Relations, Silver for Craft, Bronze for Digital and a final Bronze for Integrated Campaign. The Loeries are an initiative that recognizes, rewards, inspires and fosters creative excellence in the brand communication industry.
The Ogilvy wins are well deserved. ‘The Most Eligible Bachelor’ is surely an award winning idea. The campaign which run in April was made to raise global awareness to the plight of the last surviving Northern White male Rhino Sudan, as well as raise money for IVF to save the species from extinction. It was being run by Ogilvy Africa, Ol Pejeta where Sudan lives, and in partnership with the dating site Tinder.
Tinder users were able to swipe right on Sudan and they were directed through to a link where they could donate. The budget to save the Northern White rhino sub species is 9 Million dollars to cover extensive research by a consortium of institutions, as well as an IVF procedure which is very new to Rhinos. IVF has been carried out in humans and some domestic animals but never in rhinos
Watch the story of Sudan here… https://www.youtube.com/watch?v=nInGq-yt58c
Also read more here.
