Safaricom is now simple, transparent and honest in how they offer their products and services to you. It is now easy to access information about their products and services both online and through USSD. The processes have greatly been shortened for your convenience.
Coinciding with its nineteenth birthday, the company became the first, and it is still the only one, with no expiry data bundles, giving you the freedom to purchase your data and using it the way you want without the limitation of an expiry.
This brand promise comes with quite a number of other changes as the telco targets to achieve a 50:50 gender parity at the management level by the year 2021. This has resulted in the company winning the 2019 Visionary award for Leadership and Governance for it’s commitment to minding the welfare of women and having more and more of them in management positions. The award was issued by the Kenya chapter of the Women Corporate Directors in recognition of Safaricom’s creativity, innovation and good governance systems.
Still on positive gender inclusion, the company has been named the third listed company leading in the gender balance agenda by the Nairobi Stock Exchange. First and second places go to Standard Chartered Bank and WPP-Scangroup.
WCD
Women Corporate Directors is a community of directors that serves over 8,500 boards around the world, both private and public. It is a trusted membership organization that serves to, among other things, help members from around the world to connect with their peers in the efforts towards good corporate governance.
As things stand now, Safaricom has 4,503 permanent members of staff, and out of these 2,252 are female. It is clear to see that with just a little more leap, closing the gap is just around the corner.
Other than having women in its workforce, there are also 2.3% differently-abled members of staff, and these also stand to be increased to 2.9% by the end of the next financial year. There are plans to have this percentage rise to five percent by the end of 2021.
It looks like this is winning season! Just a week ago, the telco proudly walked away with six awards in the 2019 Marketing Society of Kenya Awards. These annual awards are to recognize excellent execution of marketing campaigns in the country.
The six awards that Safaricom took home are Best Sports Marketing Award for Chapa Dimba – the football talent discovery and promotion project that picks kids from all over the country and takes the best teams to Spain in partnership with La Liga.
Award number 2 was best sales for promotion campaign KochoKocho which saw unsuspecting winners become instant millionaires.
Safaricom also scooped the Best Digital Marketing Campaign Award for the marketing campaign that was the talk of the country for weeks on end – the Eliud Kipchoge sub 2-hour marathon. I must say that this one made us all feel like the winners we are as a country.
Ndoto Zetu, the initiative that facilitated the realization of community dreams throughout the country took first runners up for Best Brand Building Campaign, and the Story Ibambe took Best Digital Marketing Campaign.
In total, at least 12 trophies were awarded on the Gala night that recognized and celebrated outstanding marketing campaigns and professionals in their contribution to the marketing cause.
